‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods
T scourge of highly processed food items is a worldwide phenomenon. Although their use is especially elevated in Western nations, constituting over 50% the typical food intake in the UK and the US, for example, UPFs are displacing fresh food in diets on every continent.
This month, an extensive international analysis on the risks to physical condition of UPFs was released. It warned that such foods are exposing millions of people to long-term harm, and demanded immediate measures. Previously in the year, a major children's agency revealed that an increased count of kids around the world were suffering from obesity than too thin for the historic moment, as junk food dominates diets, with the sharpest climbs in less affluent regions.
Carlos Monteiro, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the review's authors, says that businesses motivated by financial gain, not individual choices, are driving the shift in eating patterns.
For parents, it can appear that the complete dietary environment is opposing them. “On occasion it feels like we have zero control over what we are putting on our kid’s plate,” says one mother from India. We interviewed her and four other parents from across the globe on the expanding hurdles and frustrations of providing a balanced nourishment in the age of UPFs.
The Situation in Nepal: A Constant Craving for Sweets
Raising a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I prepare meals at home as much as I can, but the second my daughter leaves the house, she is bombarded with vibrantly wrapped snacks and sweetened beverages. She persistently desires cookies, chocolates and packaged fruit juices – products aggressively advertised to children. Just one pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”
Even the educational setting reinforces unhealthy habits. Her cafeteria serves sweetened fruit juice every Tuesday, which she eagerly awaits. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.
On certain occasions it feels like the whole nutritional ecosystem is opposing parents who are simply trying to raise well-nourished kids.
As someone employed by the a national health coalition and heading a project called Promoting Healthy Foods in Schools, I understand this issue thoroughly. Yet even with my knowledge, keeping my young child healthy is extremely challenging.
These constant encounters at school, in transit and online make it nearly impossible for parents to restrict ultra-processed foods. It is not just about what kids pick; it is about a food system that encourages and fosters unhealthy eating.
And the data mirrors precisely what families like mine are going through. A recent national survey found that 69% of children between six and 23 months ate poor dietary items, and a substantial portion were already drinking flavored liquids.
These figures resonate with what I see every day. Research conducted in the area where I live reported that almost one in five of schoolchildren were above a healthy size and 7.1% were obese, figures directly linked with the rise in processed food intake and less active lifestyles. Additional analysis showed that many Nepali children eat sweet snacks or manufactured savory snacks almost daily, and this habitual eating is associated with high levels of dental cavities.
Nepal urgently needs more robust regulations, improved educational settings and stricter marketing regulations. Before that happens, families will continue waging a constant war against junk food – one biscuit packet at a time.
St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’
My position is a bit unique as I was had to evacuate from an island in our chain of islands that was destroyed by a severe cyclone last year. But it is also part of the bleak situation that is affecting parents in a area that is feeling the very worst effects of climate change.
“The situation definitely becomes more severe if a cyclone or volcano activity wipes out most of your crops.”
Before the occurrence of the storm, as a food nutrition and health teacher, I was very worried about the rising expansion of fast food restaurants. Today, even smaller village shops are complicit in the shift of a country once characterized by a diet of fresh regional fruits and vegetables, to one where greasy, salty, sugary fast food, packed with synthetic components, is the choice.
But the condition definitely deteriorates if a severe weather event or geological event wipes out most of your produce. Fresh, healthy food becomes hard to find and prohibitively costly, so it is exceptionally hard to get your kids to have a proper diet.
Regardless of having a steady job I wince at food prices now and have often resorted to choosing between items such as legumes and pulses and animal products when feeding my four children. Offering reduced portions or reduced helpings have also become part of the post-disaster coping strategies.
Also it is rather simple when you are managing a demanding job with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Regrettably, most campus food stalls only offer ultra-processed snacks and sugary sodas. The result of these hurdles, I fear, is an increase in the already alarming levels of non-communicable illnesses such as blood sugar disorders and hypertension.
The Allure of Fast Food in Uganda
The sign of a major fried chicken chain towers conspicuously at the entrance of a mall in a Kampala neighbourhood, daring you to pass by without stopping at the takeaway window.
Many of the youngsters and guardians visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the past financial depression that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things sophisticated.
At each shopping center and each trading place, there is quick-service cuisine for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s prize when they get a positive academic results. In fact, they are hoping their parents take them there for Christmas.
“Mother, do you know that some people bring fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from cooked morning dishes to burgers.
It is the weekend, and I am only {half-listening|