The platform is rolling out a fresh option that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the company revealed that it presently contains in excess of 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a increase in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing content creators on another major platform only show clips produced artificially. A significant portion of this material is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we intend to provide users the power to see more or less of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The service shared that there are presently over a billion videos on its app labeled as artificially created. Overall, more than 100 m videos are added to the platform every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they see by accessing the topic control feature in the platform and selecting the AI content topic. Further subjects that currently be adjusted under the tool cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
Its guidelines oblige content makers to label “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any believable AI video that is not labeled can be deleted under its community policies.
Furthermore, the app will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This action is aimed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
The company is also launching a $2m awareness program for experts and institutions to create educational content about using AI responsibly. This initiative will benefit educational bodies focused on training computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, during controversy over plans to make redundant numerous review team members in the United Kingdom. TikTok is planning to eliminate 439 jobs in its content moderation division in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by humans. The company reported a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
